My role
Junior UX Designer
The design team
Lead UX Designer
Visual Designer
Junior UX Designer
Tools used
Figma
Adobe Illustrator
Adobe Photoshop
My design contributions to key moments at the top of the conversion funnel helped increase engagement by more than 10X.
Getting ready for launch
Entriva is a travel documents company that launched in Oct 2023. As a designer on the team,
I was responsible for over 30 pages of the site, both desktop and mobile.
Improving Entriva post-launch
The issue:
Entriva faced user challenges on its homepage due to a lack of understanding about the product's services, a confusing visual hierarchy with the main CTA mounted on black, and an intimidating number of input fields, leading to order conversion rates being lower than ideal.
The original Entriva homepage
The outcome:
The Entriva redesign focused on simplifying the homepage above the fold. With more focusing and efficient copy along with aspirational sweeping views for the user, the white-backed CTA card become the clear focal point. This homepage redesign increased order conversion rates by over 10X within one week of launch.
The redesigned Entriva homepage
